Social Media Marketing (SMM)
Online Marketing is bringing customers to your site; SMM is going where your customers are!
Social media marketing is a term that describes the act of using social networks, online communities, blogs, wikis or any other collaborative Internet form of media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, Linked In, Facebook, Flickr and YouTube.
In the context of Internet marketing, social media refers to a collective group of web properties whose content is primarily published by users. Social media marketing has three important aspects:
- Creating buzz or news worthy events, videos, tweets, or even blog entries that attract attention, and become viral in nature. Buzz is the piece that makes social media marketing work, it replicates a message not through purchase of an ad, but through wall to wall or profile to profile contact.
- Building ways that fans of a brand or company can promote it themselves in multiple online social media venues. Fan pages in Twitter, MySpace of Facebook are exactly this.
- It is conversational. Social media marketing is not fully controlled by the organization, it allows for user participation and dialogue. Potentially a badly designed social media marketing campaign can backfire on the organization that created it. That is the reason that SMM campaigns must fully engage and respect the users.
- eArth Solutions will help bringing you closer to the people who value you. Social networks like Facebook, Orkut, Twitter, and Myspace allow Internet users the opportunity to keep in touch with you via a highly interactive online interface that is personal and engaging. eArth Solutions will help you set up your social network accounts and maintain them for you, giving you maximum interaction with your target users with little fuss.
- eArth Solutions will help creating a dynamic user experience designed to generate goodwill. Social networks are started every day for all kinds of topics. eArth Solutions scours the Web, looking for blogs, forums and online groups that are related to your product or service. Once we find them, we establish representation for you on these websites and join the community. This allows you to communicate with your customers and build goodwill that will result in higher traffic and profit.
- Blog Development and Maintenance: eArth Solutions will help set up a communications network that allows you instant access to your customers’ feedback. Weblogs, or blogs, have evolved from a few surfers’ dalliance to a legitimate social networking phenomenon. Every day, tens of thousands of blogs receive hundreds of millions of visitors, with each blog offering a different spin on a topic of choice. Blogs offer their owners the unique opportunity to share ideas with the world, as well as the welcome chance to interact with others who look for the information or opinion their blogs provide. Search engines place the kind of value on blogs unprecedented in the industry, thanks to the behavior of their owners to update on a frequent basis, as well as the rich content their blogs provide. eArth Solutions provides assistance with setting up a blog for your company, which then becomes your soapbox for telling visitors that you are a legitimate source of information and a force to reckon with regarding your products and services.